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Good Packaging Design

What Are the Factors That Make A Good Packaging Design?

A good packaging design stands out and expresses its message clearly. It’s more than just a pretty face – it must be functional, durable, and attractive. In this article, we’ll look at some factors that can help you ensure your next product packaging design is perfect!


Branding is one of the most important factors in product packaging design. It’s what makes you recognize your product and remember it, even after you’ve bought it.

A great branding strategy will help you create a memorable logo, color palette, font, and other visual elements that can be used in all aspects of your business—from marketing materials to advertisements. It also has to be consistent across all platforms so people know what they’re looking at when they see it on TV or online.

Custom Packaging Boxes

Custom packaging boxes are a great way to make your product stand out. If you have a product that can be sold in different sizes, you may consider using custom boxes.

Custom packaging boxes can be used for many things, including:

  • To hold larger items like toys or clothes
  • Put smaller items into and out of the box, like pens or pencils (you can also use them for assembly).

Symbolic Design

Symbolic design is a type of packaging that uses imagery to represent the product inside.

The key feature of a symbolic design is a strong visual connection between the product and its brand, which can be achieved through images or symbols. For example, if you sell shoes, you could use an image of your shoes on the box itself. This creates an association between what is inside and what looks when packaged nicely in boxes!


Versatility is the second factor that makes a good packaging design. A product can be sold in several ways, such as on shelves or as part of a larger set. The box should be versatile enough to accommodate this variation in usage so that it doesn’t seem out of place when used for one purpose and not another. In other words, if you were going to use your packaging to sell food products at the supermarket, you would want something more special than just cardboard boxes with stickers on them!

Many Factors Go into A Good Packaging Design

Many factors go into a good product packaging design. The first thing you should consider is the product itself. Are you selling something simple or elaborate, such as food? Then, your packaging design will need to reflect this by using simple or detailed designs, depending on what type of product you are selling.

Another important factor is the target audience for your product; this means figuring out who would be interested in buying it and designing accordingly! For example, if your target audience includes people who love coffee beans but don’t know how much coffee costs per pound/cup, etc., then maybe instead of making an expensive brand logo on their label (which could cost tens of thousands), it’d make more sense just putting numbers onto each bag.

Good Packaging Design Needs to Be Thought Out

It’s not just a case of going with the first idea that comes into your head or something you see on the internet. The best packaging designs have been carefully thought through and created so they can be used in many ways.

  • The package size, shape, and material used will affect the actual product inside.
  • The visual appeal of your product is enhanced when packaged correctly.

    The Design Should Be Consistent with Brand’s Values and Principles

    It is important to note that you cannot use a good packaging design for a product if it does not meet your company’s standards. If you want to use your logo on the package, go ahead and do so; however, if other factors are in play, such as cost or production time, this would not be an ideal decision for your company.

    factors of good packaging design

    The Size of The Package Must Be Proportional

    Size is one of the most important factors that can affect the overall look and feel of your product packaging design. The size of a box must be proportional to your product; otherwise, it will not look good on shelves.

    The same goes for labels: their content should also be proportionate. For example, suppose you are packaging a book with 100 pages to sell at $20 per copy (which is quite common). In that case, you should use an A5 size label so that customers can easily read what’s written on it without having trouble determining how much they have paid for this book or what kind of material it contains. This way, they can make decisions based on rational reasoning rather than impulse buying!

    Packaging Design Should Reflect the Quality of Products It Contains

    The packaging design should reflect the quality of the products it contains. Packaging designers must create a product package that stands out, conveys confidence in the product, and gives buyers a sense of what they are buying.

    The packaging design has to be attractive, appealing, easy to use, additional. This can be achieved by using colors and graphics reflecting your brand identity or simply by using plain white boxes with simple text messages. 

    The Design Must Not Only Look Good But Also Function Well

    The box must protect your product and make it easy for customers to open. It’s important that the packaging is sturdy enough to keep its shape during transit while also being easy to open and resealable so you don’t have any damage on arrival at your customers’ doorstep.

    The Visual Aspects of Packaging Design Can Make or Break Your Brand

    A great packaging design conveys a message and makes the product stand out from others on store shelves. It should also be functional, efficiently using space while still being visually attractive enough that consumers will want to buy it.

    The first step in creating a good packaging design is deciding what kind of product you’re making and how you want people to perceive it when they see your product in its retail environment (or even online). This will help determine if any specific features need to be included for customers to recognize what they are holding and understand how well-made it truly is–and if so, how much effort should go into ensuring these qualities come through during every interaction with customers themselves.

    Design That Stands Out and Expresses Its Message Clearly

    A simple and well-designed package design stands out and expresses its message clearly. It’s all about the details, so review your designs every few months to ensure they don’t get lost in the mix.

    You can do this by looking at your packaging from a customer’s point of view:

    • Would someone buy it?
    • If not, what could you do differently?
    • What would make them want to buy it?

    If you have an existing brand or product line, think about how effectively each item communicates with potential customers. For example, if someone was selling widgets online but had no website yet and wanted some help setting up their website (or even updating their current one), what would be most effective from a marketing perspective—a single widget or several different types?

    Unique Design, With No Repeating Elements

    A well-designed packaging is unique, with no repeating elements to confuse the consumer. A well-designed package should be easy to open and close. You mustn’t have any sharp edges or tight corners because these can cause damage to your product if they are not handled properly when you open or close it. You also want to ensure that there aren’t any glue marks on the box itself or stickers on top of the box that might interfere with its contents during transportation or storage.

    The Shape of The Packaging Is Also Very Important

    The shape of the packaging is also very important. This can be seen in how it looks and feels in your hands and how it fits into other products you may use. For example, if you were to buy a bottle of water and then decide to put it on top of another item in your home (such as a lamp), this will affect what kind of container is best for storing them both together.

    Considering these things when designing or redesigning packaging is important because they can make or break the entire product experience for consumers purchasing something from you!


    When choosing which print process to use, it’s important to know what look you’re going for and how much transparency you want in your finished product. For example, a UV print might be inappropriate if the box is meant to be closed with a lid or sealer. However, if the box remains open when shipped (e.g., a shipment of canned goods), then an inkjet printer would work well because there’s no need for any additional protection from moisture that could affect its contents.

    Adding Texture or Color Will Help Grab A Consumer’s Attention

    Texture and color can help create a sense of luxury and elegance. Adding texture or color will help grab a consumer’s attention immediately and make them want to see more of your product. The most important thing to remember when designing packaging is to consider the target audience for each product and its price point. This will allow you to create something that appeals specifically to those interested in buying it!

    Visual Style

    Many factors influence the design of packaging. When you choose a box design, think about what exactly it will be used for and what type of visual style you’re going for.

    The most important thing is to consider your target audience: Are they young or old? How much do they trust their eyes? If they’re buying something expensive and high-quality, then make sure the package looks good enough that someone who doesn’t know better would think it was worth paying more money than necessary (or at least not less).

    Here are some things that people will see in a packaging box;

    1. The Name

    The name is the first thing people will see when walking into a store or other public place. It must be clear and easy to read so customers can quickly understand your selling.

    Another factor in product packaging design is how well it fits your product’s and brand’s image. For example, suppose your product has a niche market appeal (like chocolate). In that case, you might consider using different colors for different types of packaging, such as white for milk chocolate bars and dark brown for dark chocolate ones, because those would fit better with both images associated with these products, respectively!

    2. The Logo

    When you walk into a store or other public place, the first thing people will see is the logo. They won’t be interested in what else is there if it’s not good. If it’s good and well-designed, people will assume that the same person has designed everything else inside—and if not for this reason alone, would probably choose your product over another one based on lower price alone.

    3. The Brand Color

    The brand color is the third thing people will see when they walk into a store or other public place. This is because the package design greatly impacts how people perceive your product and what it means for you.

    For example, if you want to sell cotton balls, you may use green packaging because that’s what most people associate with cleaning products. If you want to sell nuts (which are more expensive), then it would be better if your packaging were brown because this color represents high-quality goods and luxury items!

    If logos are on your product packaging, it’s best not to use them in isolation but rather to work with them in conjunction with the package design. Doing this can create a more cohesive look that communicates your brand’s identity.

    You Can Engender Trust and Credibility

    • Trust & Credibility: A good packaging design engenders trust and credibility by making your product user-friendly, attractive, and functional.
    • Attractiveness: It’s important to ensure your packaging design is attractive enough for potential customers to want to buy it. This can be done by using bright colors or bold graphics on the front of your box to draw attention away from any other logos or text on the outside. You should also consider using different shapes to give people something unique about each product they purchase from you!
    • Functionality: Nothing will keep customers interested in buying something more than if it has some practical purpose behind how it works – especially if this means saving time or money over using other methods (which could mean saving lives). For example, if an item inside needs refrigeration after use, include instructions telling them what temperature should be kept inside and why this matters so much when considering purchasing anything else from us again later down the road.

    BoxesGen Made It Easy

    Packaging is a complicated process, and it’s important to know the ins and outs of each step to get your product out in time. We’ve made it easy for you by providing step-by-step guides, advice on what materials work best for your product and how they should be packaged, as well as shopping lists so you can find exactly what you need at any time.

    BoxesGen is one of the leading manufacturers and suppliers of top-notch packaging boxes in the USA. We have cornered a significant market share in the packaging industry owing to our superior quality products and services. We offer our customers a wide range of custom-made boxes that can be customized according to their requirements.

    Branded Packaging Designs

    Many factors make a good packaging design. It is important to consider the following before you start designing your next box:

    • Branding & Logo – You should always remember that your brand is one of the most important things about your product. The logo, color scheme, and style of this packaging will reflect how customers perceive your business.
    • Product Information – When it comes to giving information about your product, there are multiple ways you can do this, such as having an insert at the bottom of each box or even putting some information on cards inside, which can be handed out after purchasing items from stores where they sell them like grocery stores, etc.

    Custom Designed Boxes

    If you’re looking for an affordable way to create custom packaging, BoxesGen offers a selection of boxes that can be printed with your company logo and information. The process is simple: upload your artwork, set the box size and thickness, and then choose the type of material used. You can also add stickers or other embellishments at no extra cost!

    Once you’ve chosen the design that best suits your needs, we’ll send proofs to ensure everything looks exactly as expected before production begins. If any changes are needed after receiving these proofs (and there usually won’t be), we’ll make sure these are made before printing begins so there aren’t any delays in shipping orders out on time—or worse yet.

    Material Selection

    They have excellent resistance against abrasion, corrosion, UV rays, and moisture. Our quality-assured range is manufactured from the finest grade raw material, making them reliable in terms of durability and performance.

    The quality of material used is the most important factor that makes a good product packaging design. A good packaging design should have excellent resistance against abrasion, corrosion, UV rays, and moisture. Our quality-assured range is manufactured from the finest grade raw material, making them reliable in terms of durability and performance.

    BoxesGen offers various polypropylene boxes with different sizes and shapes to meet your requirements at an affordable price. These can be used for storing food items such as biscuits, crackers, chocolates, etc., toys like dolls or action figures, household goods such as kitchenware like knives/spoons/knives, office equipment like ink pens, pharmaceuticals like tablets and capsules, etcetera.


    We hope this article has helped you understand what makes good packaging design. There are many factors to consider when creating a new design for your product. We are always happy to help you with ideas and suggestions for taking advantage of our extensive range of products and services. Contact us today!


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