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Good Packaging Design

What Are the Factors That Make A Good Packaging Design?

A good packaging design is one that stands out and expresses its message clearly. It’s a lot more than just a pretty face – it needs to be functional, durable, and attractive. In this article, we’ll take a look at some factors that can help you make sure your next product packaging design is perfect!


Branding is one of the most important factors when it comes to product packaging design. It’s what makes you recognize your product and remember it, even after you’ve bought it.

A great branding strategy will help you create a memorable logo, color palette, font and other visual elements that can be used in all aspects of your business—from marketing materials to advertisements. It also has to be consistent across all platforms so people know what they’re looking at when they see it on TV or online.

Custom Packaging Boxes

Custom packaging boxes are a great way to make your product stand out. If you have a product that can be sold in different sizes, you may want to consider using custom boxes.

Custom packaging boxes can be used for many things, including:

  • To hold larger items like toys or clothes
  • To put smaller items into and out of the box like pens or pencils (you can also use them for assembly purposes).

Symbolic Design

Symbolic design is a type of packaging that uses imagery to represent the product inside.

The key feature of a symbolic design is a strong visual connection between the product and its brand, which can be achieved through using images or symbols. For example, if you sell shoes, you could use an image of your shoes on the box itself. This creates an association between what is inside and how it looks like when it’s packaged up nicely in boxes!


Versatility is the second factor that makes a good packaging design. A product can be sold in several ways, such as on shelves or as part of a larger set. The box should be versatile enough to accommodate this variation in usage, so that it doesn’t seem out of place when used for one purpose and not another. In other words, if you were going to use your packaging for selling food products at the supermarket, then you would want something more special than just cardboard boxes with stickers on them!

There Are Many Factors That Go into A Good Packaging Design

There are many factors that go into a good product packaging design. The first thing you should consider is the product itself. Are you selling something simple or elaborate, such as food? Then your packaging design will need to reflect this by using simple designs or detailed ones, depending on what type of product you are selling.

Another important factor is the target audience for your product; this means figuring out who would be interested in buying it, and designing accordingly! For example: if your target audience includes people who love coffee beans but don’t know how much coffee costs per pound/cup etc., then maybe instead of making an expensive brand logo on their label (which could cost tens of thousands) it’d make more sense just putting numbers onto each bag.

Good Packaging Design Needs to Be Thought Out

It’s not just a case of going with the first idea that comes into your head, or something you see on the internet. The best packaging designs are those that have been thought through and created with care and attention, so that they can be used in many different ways.

  • The package size and shape, as well as the material used, will affect the actual product inside.
  • The visual appeal of your product is enhanced when packaged correctly.

The Design Should Be Consistent with Brand’s Values and Principles

It is important to note that you cannot use a good packaging design for a product if it does not meet your company’s standards. If you want to use your logo on the package, then go ahead and do so; however, if there are other factors in play such as cost or production time, then this would not be an ideal decision for your company.

factors of good packaging design

The Size of The Package Must Be Proportional

One of the most important factors that can affect the overall look and feel of your product packaging design is size. The size of a box must be proportional to your product, otherwise it will not look good on shelves.

The same goes for labels: they should also be proportionate with regard to their content. For example, if you are packaging a book with 100 pages in order to sell it at $20 per copy (which is quite common), then you should use an A5 size label so that customers can easily read what’s written on it without having trouble finding out how much they have paid for this book or what kind of material it contains. This way they can make decisions based on rational reasoning rather than impulse buying!

Packaging Design Should Reflect the Quality of Products It Contains

Packaging design should reflect the quality of products it contains. It is essential that packaging designers create a product package that stands out, conveys confidence in the product and gives buyers a sense of what they are buying.

The packaging design has to be attractive, appealing and easy to use as well as being functional. This can be achieved by using colors and graphics which reflect your brand identity or simply by using plain white boxes with simple text messages printed on them.

The Design Must Not Only Look Good, But Also Function Well

The box must be able to protect your product and make it easy for customers to open. It’s important that the packaging is sturdy enough to keep its shape during transit while also being easy-to-open and resealable so you don’t have any damage on arrival at your customers’ doorstep.

The Visual Aspects of Packaging Design Can Make or Break Your Brand

A great packaging design is one that conveys a message and makes the product stand out from others on store shelves. It should also be functional, making use of space efficiently while still being visually attractive enough that consumers will want to buy it.

The first step in creating a good packaging design is deciding what kind of product you’re making and how you want people to perceive it when they see your product in its retail environment (or even online). This will help determine if there are any specific features that need to be included in order for customers not only recognize what they are holding but also understand how well-made it truly is–and if so, how much effort should go into ensuring these qualities come through during every interaction with customers themselves.

Design That Stands Out and Expresses Its Message Clearly

A simple and well-designed package design is one that stands out and expresses its message clearly. It’s all about the details, so make sure you review your designs every few months to make sure they don’t get lost in the mix.

You can do this by looking at your packaging from a customer’s point of view:

  • Would someone buy it?
  • If not, what could you do differently?
  • What would make them want to buy it?

If you have an existing brand or product line, think about how effective each item is at communicating with potential customers. For example, if someone was selling widgets online but had no website yet and wanted some help setting up their website (or even just updating their current one), what would be most effective from a marketing perspective—a single widget or several different types?

Unique Design, With No Repeating Elements

A well-designed packaging has a unique design, with no repeating elements to confuse the consumer. A well-designed package should be easy to open and close. It’s important that you don’t have any sharp edges or tight corners because these can cause damage to your product if they are not handled properly when you are opening or closing it. You also want to make sure that there aren’t any glue marks on the box itself or stickers on top of the box that might interfere with its contents during transportation or storage.

The Shape of The Packaging Is Also Very Important

The shape of the packaging is also very important. This can be seen in how it looks and feels in your hands, as well as how it fits into other products that you may use. For example, if you were to buy a bottle of water and then decide to put it on top of another item in your home as well (such as a lamp), then this will affect what kind of container is best for storing them both together.

It’s important to consider these things when designing or redesigning packaging because they can make or break the entire product experience for consumers who are purchasing something from you!


When choosing which print process to use, it’s important to know what look you’re going for, and how much transparency you want in your finished product. For example, if the box is meant to be closed with a lid or sealer, then a UV print might not be appropriate. However, if the box will remain open when shipped (e.g., a shipment of canned goods), then an inkjet printer would work well because there’s no need for any additional protection from moisture that could affect its contents.

Adding Texture or Color Will Help Grab A Consumer’s Attention

Texture and color can help create a sense of luxury and elegance. Adding texture or color will help grab a consumer’s attention immediately and make them want to see more of your product. The most important thing to remember when designing packaging is that you need to consider the target audience for each product, as well as its price point. This will allow you to create something that appeals specifically towards those who may have an interest in buying it!

Visual Style

There are many factors that influence the design of a packaging. When you choose a box design, think about what exactly it will be used for and what type of visual style you’re going for.

The most important thing is to consider your target audience: Are they young or old? How much do they trust their eyes? If they’re buying something expensive and high-quality, then make sure the package looks good enough that someone who doesn’t know better would think it was worth paying more money than necessary (or at least not less).

Here are some things that people will see in a packaging box;

1. The Name

The name is the first thing that people will see when you walk into a store or other public place. It’s important that it be clear and easy to read, so customers can quickly understand what you’re selling.

Another factor in product packaging design is how well it fits with your product’s image and brand image. For example, if your product has a niche market appeal (like chocolate), then you might want to consider using different colors for different types of packaging such as white for milk chocolate bars and dark brown for dark chocolate ones because those would fit better with both images associated with these products respectively!

2. The Logo

When you walk into a store or other public place, the first thing that people will see is the logo. If it’s not good, they won’t be interested in what else is there. If it’s good and well-designed, people will assume that everything else inside has been designed by the same person—and if not for this reason alone would probably choose your product over another one based on lower price alone.

3. The Brand Color

The brand color is the third thing that people will see when they walk into a store or other public place. This is because the package design has a big impact on how people perceive your product and what it means for you.

For example, if you want to sell cotton balls, then maybe you should use green packaging because that’s what most people associate with cleaning products. If you want to sell nuts (which are more expensive), then it would be better if your packaging were brown because this color represents high-quality goods and luxury items!

If there are any logos on your product packaging, it’s best not to use them in isolation but rather work with them in conjunction with the package design itself. By doing this, you can create a more cohesive look that communicates your brand’s identity.

You Can Engender Trust and Credibility

  • Trust & Credibility: A good packaging design is one that engenders trust and credibility by making your product user-friendly, attractive, and functional.
  • Attractiveness: It’s important to make sure that your packaging design is attractive enough for potential customers to want to buy it. This can be done by using bright colors or bold graphics on the front of your box in order to draw attention away from any other logos or text on the outside of it. You should also consider using different shapes in order to give people something unique about each individual product they purchase from you!
  • Functionality: Nothing will keep customers interested in buying something than if it has some kind of practical purpose behind how it works – especially if this means saving time or money over using other methods (which could mean saving lives). For example: If there’s an item inside which needs refrigeration after use then definitely include instructions telling them what temperature level should be kept inside as well as why this matters so much when considering purchasing anything else from us again ourselves later down road.

BoxesGen Made It Easy

Packaging is a complicated process and it’s important to know the ins and outs of each step in order to get your product out in time. We’ve made it easy for you by providing step-by-step guides, advice on what materials work best for your product and how they should be packaged, as well as shopping lists so you can find exactly what you need at any time.

BoxesGen is one of the leading manufacturers and suppliers of top-notch packaging boxes in USA. We have cornered a significant market share in the packaging industry owing to our superior quality products and services. We offer our customers with a wide range of custom-made boxes, which can be customized according to their requirements.

Branded Packaging Designs

There are many factors that make a good packaging design. It is important to consider the following before you start designing your next box:

  • Branding & Logo – You should always keep in mind that your brand is one of the most important things about your product. The logo, color scheme and style of this packaging will reflect on how customers perceive your business.
  • Product Information – When it comes to giving information about your product, there are multiple ways you can do this such as having an insert at the bottom of each box or even putting some information on cards inside which can be handed out after purchasing items from stores where they sell them like grocery stores, etc.

Custom Designed Boxes

If you’re looking for an affordable way to create custom packaging, BoxesGen offers a selection of boxes that can be printed with your company logo and information. The process is simple: upload your artwork, set the box size and thickness, and then choose the type of material that will be used. You can also add stickers or other embellishments at no extra cost!

Once you’ve chosen the design that best suits your needs, we’ll send over proofs so that we can ensure everything looks exactly as expected before production begins. If there are any changes needed after receiving these proofs (and there usually won’t be), we’ll make sure these are made before printing begins so there aren’t any delays in shipping orders out on time—or worse yet.

Material Selection

They have excellent resistance against abrasion, corrosion, UV rays and moisture. Our quality assured range is manufactured from the finest grade raw material which makes them reliable in terms of durability and performance.

The most important factor that makes a good product packaging design is the quality of material used. A good packaging design should have excellent resistance against abrasion, corrosion, UV rays and moisture. Our quality assured range is manufactured from the finest grade raw material which makes them reliable in terms of durability and performance.

BoxesGen offers a wide variety of polypropylene boxes with different sizes and shapes to meet your requirements at an affordable price range. These can be used for storing food items such as biscuits, crackers, chocolates etc., toys like dolls or action figures, household goods such as kitchen ware like knives/spoons/knives, office equipment like ink pens, pharmaceuticals like tablets and capsules etcetera.


We hope that this article has been helpful in understanding what makes good packaging design. There are many factors to consider when creating a new design for your product. We are always happy to help you with ideas and suggestions on how best to take advantage of our extensive range of products and services. Contact us today!


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